Tony’s Chocolonely exists to revolutionize the chocolate industry and make 100% slave free the norm in chocolate. Not just their own chocolate, but all chocolate worldwide. As Impactus Prime, Paul is first in line to make change happen: leading Tony’s impact strategy and heading up the Impact team. On the surface, Impact is all about outcomes and effects. But at its heart, it’s all about relationships. From collaborating with the cocoa farmers who supply Tony’s – including all programs and activities involving partner cooperatives in Ghana and Ivory Coast — to working with governments, NGOs and certifiers to accelerate change in the industry. And, most importantly, actively supporting other (chocolate) companies to take responsibility for their value chains, through Tony's Open Chain platform.
Paul and his team also measure the impact of Tony’s 5 Sourcing Principles (100% traceable beans, paying a higher price that enables a living income, strong farmers, long-term relationships and quality & productivity). Not just reporting on progress, but improving on it by using the data to do things better.
When he’s not shaking up the cocoa industry, Paul is usually running, camping or making his own furniture.